The Client is in the business of planning and running business meetings, conferences and incentive programs. These events range in size from a couple dozen to thousands of attendees with budgets in the millions of dollars. The company can handle all aspects of the event from negotiating hotel contracts, registering attendees, providing creative materials, ticketing air travel, to on-site management.

The Client’s own data systems had evolved separately and were originally not integrated via selected interfaces. Furthermore, each department focused on performing its function without regard to the organization’s overall goals. Future plans included increased usage of outside service providers (ASPs), which complicated the process of information integration. While the company’s data systems were sufficient to support the successful operation of the business, they lacked the capability to provide analysis of the business as a whole. Data-Core was engaged to develop a plan to create the appropriate warehouse and select the necessary analytical tools.

The following tasks were performed by Data-Core to achieve the project’s objective:

  • Prepared inventory of available data sources.
  • Leveraged existing IT architecture investments.
  • Provided multi-tier, Web-based architecture to serve multiple users.
  • Provided data foundation that supports organization’s values and goals.
  • Ensured that the foundation is extensible and scalable.
  • Enabled further alternatives to be considered by management for current and future data strategies.
  • Documented keys that could be used to join data from separate systems.
  • Maintained master files and code tables, as well as cross reference tables for keys and codes to enable the transfer of data from one system to another.

As a result of the project, even remote users working with the Client can keep in touch with the information they need. Users can work directly with business information for ad hoc reporting and develop their own applications using advanced data visualization and data mining techniques via Internet browser software and the company’s standard digital tools. The rich functionality and flexibility of the Web interface minimized training and accelerated deployment.


Case Studies