The Client is the market research, insight and consultancy division of a UK-based media conglomerate, counted amongst the top 5 industry players in every delivery medium. They provide media organizations with a richer understanding of consumer behavior offline and online and a deeper understanding of how to target them more effectively. They help organizations manage crises, boost their share of voice and monitor their competitors’ media presence. The Client also provides advice on improving brand messaging in advertising.
Data-Core’s objective was to develop a tool that compared advertisement prices amongst competing advertisers and across multiple mediums. This required the management and analysis of a large number of unstructured Big- Data sets from multiple sources, including thousands of scanned physical documents.
The application was effectively deployed with complete client satisfaction and successful user acceptance. Complex ad-hoc reports can now be generated with minimal page load times. With the success of this project, the Client is now considering the option of integrating this application with their ERP to deliver actionable intelligence about price points and revenue in real time.