To gain a competitive advantage over others, Walmart, through its in-house research and development hub, WalmartLabs, developed a search engine named Polaris
for their e-commerce platform, Walmart.com.
Using semantics search technology, Polaris delivers highly-relevant search results by predicting shoppers’ search intent. When initially implementing the search engine, Walmart saw a 10 to 15% increase in the number of shoppers using the search engine to search for a product and complete their purchase.
2. Target: retail:-
In its move to anticipate women’s pregnancy, Target used customer data to identify 25 pregnancy/parenting-related products that could indicate the likelihood of a pregnancy and would then send relevant coupons.
3. Netflix: online streaming/entertainment:-
is one of the companies that has set an example of how a data-driven culture can be instrumental in improving customer experience. The company monitors every customer interaction to better predict viewing preferences and make personalized recommendations more precise. As such, customers will not have to extensively search for movies and TV series they will enjoy.
The areas/events Netflix tracks include the time, date, location, watching behaviors (pausing, rewinding, or fast-forwarding), and days users watch content. Netflix also tracks browsing behavior, search behavior, scrolling behavior and the ratings given.
4. MoneyLion: personal finance:-