Data-Core provides a variety of Media Intelligence Services to the Media and Entertainment Industry. Our MI Services make use of Automated Processes and include Analytics for advantageous competitive knowledge.
The advertisements are identified and segmented, using a software proprietary to the Clients or provided by Data-Core. These identified advertisements are then mapped against an archive for duplicates. Any new advertisements identified are placed in a queue for classification and attribution.
The process involves:
Web-scraping software is used to identify advertisements appearing on the various web pages. Sometimes, the automated process identifies an advertisement as new due to varying sizes or orientations. Data-Core’s business process function is to isolate an advertisement that has been identified and trigger a search against an archived database, map its attributes from an existing duplicate advertisement or mark it as new. If the advertisement is new, as most of them are, the ad is moved to the next step, the attribution process, where attributes such as Primary Advertiser, Co-op Partner, Competitor, Headline, a brief Advertisement Description, Celebrities and a Tag Line are all captured.
Scanned pages of Newspapers and Magazines are accessed from a secure database. The mapping process with data from an archived database is done to eliminate duplicate advertisements. Advertisements are identified based on specific guidelines, and attributes are added, similar to online advertisements. The client is able to identify any new advertisement appearing in a publication throughout the U.S. within a few days of the availability of the publication.
In this kind of processing, broadcast material goes through the following steps:
Data-Core performs all of the above processes in all media and in multiple languages: English, Spanish and French.
RUZIVO is an automated platform developed by Data-Core. Data-Core Systems’ Media Intelligence (MI) practice has been in the media space for over a decade. The MI Practice develops & produces data to selected customers who provide intelligence on media consumption, performance & value to advertisers.
In order to learn more about our MI platform, please visit RUZIVO website.
Data-Core is laser focused on maintaining a superb level of accuracy. The Quality Review process is manual and can be done at any percentage, dependent on the clients’ requirements.
After the data has gone through the Quality Review process, all information is brought together and the client has the ability to run custom reports. With clear, powerful dashboards, the information is easily interpreted and presented.
The steps of our Quality Review & Analytics Process includes: